Most roofers rent their leads. The best ones own them.
On Bark, MyBuilder and Checkatrade you pay for an enquiry that four other roofers are also quoting on. The homeowner picks the cheapest, and your margin goes with it. A roofing website that ranks for searches in your own area turns that around: the homeowner finds you, sees your work and your reviews, and calls you first.
Roofing is one of the best trades for a website because the jobs are big and the searches are urgent. A leak after a storm, a slipped slate or a quote for a full re-roof — people search, compare two or three roofers, and call. If you're in the top three on Google and the map pack, you get the call.
We build pages for the jobs you actually want.
A single homepage can't rank for everything. We build a page for each service and each area you cover, so you appear for the searches that bring in real work:
- —"roofer near me" and "roofers in [your town]": map pack and local pages
- —"emergency roof repair" and "roof leak repair": urgent, high-converting jobs
- —"new roof cost" and "re-roofing [town]": your biggest-ticket work
- —"flat roof replacement", "EPDM / GRP roofing": specialist services
- —"chimney repair", "fascias and soffits", "guttering": add-on work that fills the diary
£45k → £120k pipeline in 90 days
Foogle Roofing was paying for leads on Bark and MyBuilder and competing on price with every other roofer on the platform. We built them a website, local SEO and an AI assistant so homeowners came to them directly.
“We went from chasing leads on Bark and MyBuilder to having homeowners come to us directly. 15 qualified leads in 90 days and every single one came through the website they built us.”
Foogle Roofing
What separates a roofing website that rings.
- —Click-to-call and WhatsApp on every screen. Most roofing searches happen on a phone
- —Before-and-after photos of real jobs, grouped by service
- —Google reviews pulled onto the site, with Checkatrade/TrustMark badges if you have them
- —Guarantee and insurance details up front. Homeowners worry about cowboys
- —A quote form that asks the right questions (roof type, problem, photos) so you can price before you visit
- —An AI assistant that captures storm-night enquiries at 11pm instead of losing them
What a website is worth to a roofing company.
One re-roof a month from Google is worth more than a year of the package. Foogle Roofing grew their pipeline from £45k to £120k in 90 days.
Every package is tailored. Setup starts from £2,000 for a focused site and goes up to around £8,000 for multi-service, multi-location builds. After launch, £500–£600 a month covers hosting, monthly local SEO, Google Business Profile management, lead follow-up and continuous improvements. You get a fixed quote after a free 15-minute call.
| Job type | Typical UK value | 1 extra job a month = per year |
|---|---|---|
| Roof repair | £300–£1,000 | £3,600–£12,000 |
| Flat roof replacement | £2,000–£5,000 | £24,000–£60,000 |
| Full re-roof | £6,000–£12,000 | £72,000–£144,000 |
Live in 4–6 weeks. You do almost nothing.
- —Week 1: a 30-minute strategy call. We research your competitors and the exact searches in your area
- —Weeks 2–3: we write every page and design the site around how your customers decide
- —Weeks 3–5: build, speed-tune, set up your Google Business Profile, call tracking and lead follow-up
- —Launch: you approve it, we go live and submit it to Google
- —Every month after: new content, local SEO, reviews and a report showing calls, enquiries and rankings
Before you ask.
How much does a roofing website cost?
Our roofing websites are tailored: setup from £2,000 depending on the number of services and areas, then £500–£600 a month for hosting, local SEO, Google Business Profile management and lead follow-up. One extra re-roof a month typically covers a year of the monthly fee.
Can a website replace Bark, MyBuilder or Checkatrade?
For most roofers, yes, over time. Leads from your own website and Google Business Profile are exclusive to you, so you're not racing four other roofers on price. Many clients keep a platform running for the first few months while their site starts ranking, then cut it back.
How long until a roofing website gets leads?
The site goes live in 4–6 weeks. Map pack and long-tail searches such as "flat roof repair [town]" usually start producing calls within 1–3 months; competitive terms like "roofer [city]" take longer and build month on month.
Do I need photos of my work?
They help a lot. Phone photos of before-and-after jobs are fine, and we'll tell you exactly what to shoot. Real photos convert far better than stock images of roofs.
Do you only work with roofers in Birmingham?
No. We're based in Birmingham but build roofing websites for companies across the UK. Our Foogle Roofing case study is in Wembley, London.
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