What one extra job a month is worth.
Most business owners judge a website on what it costs. The better question is what it brings in. A website that ranks in your area and turns visitors into calls doesn't cost money; it makes it.
| Business | Typical job value | 2 extra jobs a month | Over a year |
|---|---|---|---|
| Roofer | £2,500 | £5,000 | £60,000 |
| Kitchen or bathroom fitter | £8,000 | £16,000 | £192,000 |
| Electrician | £800 | £1,600 | £19,200 |
| Plumbing & heating | £1,500 | £3,000 | £36,000 |
| Aesthetics clinic | £400 | £800 | £9,600 |
Tailored setup from £2,000. £500–£600 a month.
The setup fee covers strategy, keyword research, copywriting, custom design and the build. It's priced on scope, so a focused single-service site sits at the lower end and a multi-service, multi-location site at the upper end. The monthly fee keeps the website ranking, converting and improving after launch.
Tell us your goals and budget on a free 15-minute call and we'll give you a fixed quote.
- —Strategy and keyword research for your trade and service areas
- —Conversion copywriting for every page
- —Custom design and build: no templates or page builders
- —Service and location pages built to rank on Google
- —Hosting, SSL and security
- —Monthly local SEO and content
- —Google Business Profile management for the map pack
- —AI enquiry assistant and automated lead follow-up
- —Review collection after every job
- —Monthly report on calls, enquiries and rankings
What you actually get for the money.
| LuminaX | Website builder | One-off freelancer | |
|---|---|---|---|
| Custom design & copywriting | Yes | Template, you write it | Design only, usually |
| Ranks for local searches | Built in + monthly SEO | You do it | Rarely included |
| Google Business Profile | Managed | You do it | Not included |
| Every enquiry followed up | AI assistant + CRM | Contact form | Contact form |
| Improvements after launch | Every month | You do it | Paid per change |
| Someone accountable for results | Yes, monthly report | No | No |
Trades and local service businesses.
Roofers, builders, kitchen and bathroom fitters, electricians, plumbers, cleaners, salons, clinics, restaurants and other local businesses: from sole traders ready to grow to established firms with multiple crews. Based in Birmingham, working across the West Midlands and the UK.
Before you ask.
How much does a website cost with LuminaX?
Every package is tailored. The one-off setup fee starts from £2,000 and goes up to around £8,000 for larger sites with many services, locations or integrations. After launch, a monthly fee of £500 to £600 covers hosting, local SEO, Google Business Profile management, lead follow-up and continuous improvements. We give you a fixed quote after a free 15-minute call.
Is it worth it for a small business?
It is worth it when the website brings in more profit than it costs, and for most trades that happens quickly. If your average job is worth £1,500, two extra jobs a month is £3,000 of new revenue against a £500–£600 monthly fee. Our monthly report shows every call and enquiry so you can see the return in numbers.
What does the monthly fee cover?
Hosting and security, monthly local SEO and content work, Google Business Profile management, the AI enquiry assistant, automated lead follow-up and review collection, a monthly report on calls, enquiries and rankings, and ongoing changes to the site.
Can you work to my budget?
Yes. Tell us what you can invest and we'll scope a package around it: a focused site that gets you ranking and winning enquiries first, with more pages and features added as it pays for itself.
Why not use a cheaper website builder or freelancer?
A template or one-off build gets you a website. We build and run a system that wins customers: rankings, Google Business Profile, fast follow-up and monthly improvements, with someone accountable for the results. The difference shows up in enquiries, not in the design.
How long until my website is live?
Typically 4 to 6 weeks from kick-off. You need one strategy call and a couple of approvals; we write the copy and handle everything else.
Do you work with businesses outside Birmingham?
Yes. We're based in Birmingham and work with businesses across the West Midlands and the rest of the UK.
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