How a Roofer Went From £45k to £120k Pipeline in 90 Days
No magic. No gimmicks. Just a proper website, an AI chatbot that never sleeps, and a follow-up system that actually follows up.
Want results like these?
Book a free call →Relying on word of mouth and Checkatrade is a ceiling, not a strategy.
Foogle Roofing had the skills and the reputation, but their pipeline was unpredictable. Some months were packed. Others were dead. The problem wasn't the quality of their work — it was how people found them.
They had no website. No SEO presence. No way to capture the homeowner searching “roofer near me” at 9pm on a Sunday. Every lead came through Bark, MyBuilder, or a mate's referral — channels they couldn't control or scale.
Evenings and weekends — when most homeowners actually look for tradespeople — were a black hole. Enquiries came in, but nobody was there to respond. By Monday morning, those leads had already called someone else.
The average response time was over 3 hours. In roofing, that's a lifetime.
Want results like these?
Book a free call →A website that ranks, a chatbot that converts, and a CRM that follows up automatically.
Custom website with local SEO baked in. We built a fast, mobile-first site targeting every keyword a homeowner in their area would search. “Roofer near me,” “roof repair Wembley,” “flat roof specialist North London” — 12 high-intent keywords, all ranking on page 1 within 12 weeks.
AI chatbot capturing leads 24/7. An intelligent chatbot sits on every page. It answers common questions, qualifies the visitor, and captures their details — even at 11pm on a Saturday. 60% of all leads were captured outside business hours. Without it, those enquiries would have been lost.
CRM with automated follow-up sequences. Every lead flows into a CRM that sends immediate confirmations, follow-up messages, and reminders. The average response time dropped from 3 hours to 10 seconds. No lead falls through the cracks.
Want results like these?
Book a free call →From first call to pipeline growth in 12 weeks.
Want results like these?
Book a free call →15–40x return. That's not a typo.
The investment in a website, chatbot, and CRM is a fraction of what one roofing job brings in. When the system generates 15 qualified leads in 90 days, and even a conservative close rate turns that into tens of thousands in revenue, the maths speaks for itself.
Foogle Roofing's pipeline went from £45k to £120k. That's £75k in additional pipeline value. Against the cost of the entire system, that's a 15–40x return depending on close rate.
And that's just the first 90 days. The website keeps ranking. The chatbot keeps capturing. The CRM keeps following up. The return compounds.
“We went from chasing leads on Bark and MyBuilder to having homeowners come to us directly. 15 qualified leads in 90 days and every single one came through the website they built us.”
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