Plumbing searches are urgent. The first credible plumber gets the job.
When a boiler packs up in January or a pipe bursts, nobody shops around for a week. They search, tap the first plumber who looks trustworthy and has good reviews, and call. If your website is slow, unclear or missing from the map pack, that job is gone in minutes.
The real money in plumbing is planned work: boiler replacements, system upgrades, unvented cylinders, heat pumps and bathrooms. We build sites that capture the emergency calls and rank for the high-value installs.
Pages for emergencies and installs.
- —"emergency plumber [town]" and "plumber near me"
- —"boiler replacement [town]" and "new boiler cost"
- —"combi boiler installation" and "boiler service"
- —"heat pump installer [area]": growing fast
- —"burst pipe", "blocked drain", "leak detection"
£45k → £120k pipeline in 90 days
Foogle Roofing was paying for leads on Bark and MyBuilder and competing on price with every other roofer on the platform. We built them a website, local SEO and an AI assistant so homeowners came to them directly.
“We went from chasing leads on Bark and MyBuilder to having homeowners come to us directly. 15 qualified leads in 90 days and every single one came through the website they built us.”
Foogle Roofing
Built for a customer in a hurry.
- —Big click-to-call button and opening/emergency hours on every page
- —Gas Safe registration number and manufacturer accreditations (Worcester, Vaillant etc.)
- —Boiler install pages with typical prices and finance options
- —An AI assistant that books out-of-hours enquiries instead of losing them
- —Reviews that mention speed and tidiness, the things customers care about
- —Annual service reminders that bring customers back every year
What a website is worth to a plumbing and heating company.
A couple of extra boiler installs a month pays for the whole package, and every customer you win can be serviced every year after.
Every package is tailored. Setup starts from £2,000 for a focused site and goes up to around £8,000 for multi-service, multi-location builds. After launch, £500–£600 a month covers hosting, monthly local SEO, Google Business Profile management, lead follow-up and continuous improvements. You get a fixed quote after a free 15-minute call.
| Job type | Typical UK value | 1 extra job a month = per year |
|---|---|---|
| Boiler service | £80–£120 | £960–£1,440 |
| Combi boiler replacement | £2,500–£4,500 | £30,000–£54,000 |
| Heat pump install | £8,000–£14,000 | £96,000+ |
Live in 4–6 weeks. You do almost nothing.
- —Week 1: a 30-minute strategy call. We research your competitors and the exact searches in your area
- —Weeks 2–3: we write every page and design the site around how your customers decide
- —Weeks 3–5: build, speed-tune, set up your Google Business Profile, call tracking and lead follow-up
- —Launch: you approve it, we go live and submit it to Google
- —Every month after: new content, local SEO, reviews and a report showing calls, enquiries and rankings
Before you ask.
How much does a plumbing website cost?
Tailored setup from £2,000, then £500–£600 a month for hosting, local SEO, Google Business Profile management, the AI enquiry assistant and lead follow-up.
Can a website get me more boiler installations?
Yes. Boiler replacement searches are high-value and local. A dedicated page per area, with clear pricing and finance information, is one of the most reliable lead sources for heating engineers.
What about emergency call-outs at night?
Your site will show emergency availability clearly, and the AI assistant can take details and alert you instantly, so night-time enquiries don't go to a competitor.
Should I show prices on my website?
For planned work like boiler installs, showing typical ranges increases enquiries and filters out people who aren't ready. For repairs, a call-out fee is usually enough.
Stop losing money.
Start here.
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