Growth6 min readBy ·

Quiet Month? 10 Ways to Get Customers This Week

SEO and a better website are the long-term fix for quiet months, but they won't fill next week's diary. If you need work now, these ten actions can bring customers in within days, most of them for free.

  1. Leak · 92%
    Google search results without your businessA search for roofer near me shows three competitors and an empty dashed slot where your business should be.roofer near me#1#2Your business: page 2
    01
    They search
    Your competitor ranks first.
  2. A customer landing on a business websiteA browser window showing a homepage with a headline and a quote button, with a cursor arriving.Get a quote
    02
    They land
    If they find you at all.
  3. Leak · £3,000
    A missed call at 9pmA phone shows a missed call at 21:04 from a new customer.21:04New customerMobileMissed
    03
    They call
    You're on a job. Nobody answers.
  4. Leak · 14
    Six of twenty quotes followed upA grid of twenty quotes: six followed up in blue, fourteen never chased in red.20 quotes sent14 never chased
    04
    You quote
    Then nobody chases it.

Contact the people who already know you

1. Message every customer who got a quote in the last three months but didn't book. Many were just busy.

2. Contact past customers about related work, servicing or seasonal jobs.

3. Ask your three happiest recent customers for referrals, and make it easy with a short message they can forward.

Use Google today

4. Post an update with photos on your Google Business Profile.

5. Ask two or three recent customers for reviews today.

6. Run a small Google Ads campaign for your most profitable service in your area. Ads can bring calls within hours.

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Get in front of local people

7. Post recent work in local Facebook community groups where it's allowed.

8. Contact local businesses that refer work in your trade: estate agents, letting agents, builders' merchants, other trades.

9. Offer a reason to book now, such as a free survey or priority booking this month, rather than discounting your price.

Stop it happening again

10. Book an hour this week to look at why the month went quiet. Usually it's because marketing stopped while you were busy. Building a steady source of enquiries (your website and Google profile) is how you make quiet months rarer.

Quick answers

How can I get customers fast?

Contact past customers and unbooked quotes, ask for referrals, post on your Google Business Profile, and run a small Google Ads campaign for your best service. These can all bring enquiries within days.

Should I lower my prices when business is slow?

Usually not. Discounting trains customers to wait for deals. Offer something that adds value or urgency instead, such as a free survey or priority booking.

How do I avoid quiet months in the future?

Keep marketing running all year, plan for your seasonal dips 6 to 8 weeks in advance, and build lead sources you own, like your website and Google Business Profile.

The bottom line

Quick wins fill this month. A website and Google presence that bring enquiries every week stop you needing them. If you'd like to see where your steady enquiries should be coming from, start with a free audit.

Keep reading

Why is my business so quiet? →Google Ads vs SEO →Packages & pricing →
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