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'Personal trainer near me' searches peak every January and September. Those clients are choosing someone right now.
Lumina
Your Instagram followers aren't paying clients.

Stop trading time for likes.
Fill your roster with high-ticket clients.

We build websites and lead-gen systems specifically for personal trainers. Not a fitness template. A client-acquisition machine that keeps your 1-on-1 roster full at premium rates.

Book Your Free Strategy Call →

We'll build your free mockup before the call — no obligation, no payment

0
discovery calls in 45 days
0
premium clients signed
£0K
annual revenue added

Sound familiar?

You're great at what you do. But your online presence doesn't show it.

You rely on Instagram and word of mouth but your DMs are full of people who never actually sign up
You don't have a website, or it's a free Wix page that makes you look like every other PT
Potential clients Google 'personal trainer near me' and find competitors who look more established
You're stuck in a cycle of low-ticket sessions because you can't communicate your premium value online
You spend hours creating content but it doesn't translate into paying 1-on-1 clients

Every month without a proper online presence, you're losing £3K-£5K clients to the PT who positioned themselves as the premium choice. Your transformations are better — your marketing should be too.

But here's what most personal training businesses don't realise — the fix isn't complicated. It's just specific.

Fix This Now →

We'll build your free mockup before the call — no obligation, no payment

What we build for you

A system that fills your diary while you focus on what you do best.

We don't build fitness templates. We build client-acquisition systems designed specifically for how people find and choose a personal trainer.

A premium website that positions you as the go-to PT and justifies your pricing instantly
Google ranking strategy so you dominate 'personal trainer near me' in your area
Transformation galleries with client stories that sell results, not just sessions
Automated discovery call booking system that qualifies leads before they hit your calendar
AI chatbot that answers FAQs (pricing, availability, approach) and books consultations 24/7
Review collection system that gets happy clients leaving 5-star Google reviews on autopilot

Sounds good on paper. But what does it actually look like?

The difference

This is what we fix.

Drag the slider. The left is what most personal training websites look like. The right is what yours will look like.

But don't take our word for it. Here's what happened when a real personal training business made the switch.

A real story

When Independent Personal Trainer in London came to us, they were relying on word of mouth and had no real online presence. Within weeks of launching their new system, everything changed.

18 discovery calls in 45 days

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Page 1 for 'personal trainer Clapham'18 discovery calls in 45 days11 signed to premium packages

So what exactly do you get when you work with us? Let's break it down.

I Want Results Like This →

We'll build your free mockup before the call — no obligation, no payment

Who's behind this

Shivam K — Founder of Lumina

Shivam K.

Founder & Lead Developer, Lumina

I'm not an agency with 50 employees and a sales team. I'm the person who actually builds your website. Every line of code, every design decision, every conversion strategy — that's me.

150+
websites built
£1.8M+
revenue generated for clients
12+
industries served

When you book a call with Lumina, you're talking to me — the person who'll actually build your site. No handoffs, no juniors, no outsourcing. Just someone who's done this 150+ times and knows exactly what works for personal training businesses.

What's included

Here's everything you're getting.

Custom PT website with transformation galleries and programme pages
£3,500
AI chatbot that qualifies leads and books discovery calls 24/7
£2,500
Local SEO ('personal trainer near me' ranking strategy)
£1,500
Automated review collection from happy clients
£800
Discovery call booking forms with qualification questions
£600
Speed optimisation and mobile-first build
£500
Monthly performance reporting
£400
60-day post-launch support and optimisation
£900
Total value£10,700

You won't pay anywhere near that. Not even a fraction.

We'll talk numbers on the call — but first, we build your mockup for free so you can see exactly what you're getting.

Before you pay anything

We build you a free website mockup before the call so you can see exactly what your site looks like — before paying a single penny.

Still thinking about it? Good. Here's why you have nothing to lose.

Get Started →

We'll build your free mockup before the call — no obligation, no payment

Zero risk

Three guarantees. All the risk is on us.

90-Day Lead Guarantee

Doesn't generate more enquiries in 90 days? We work for free until it does. No cap. No excuses.

Love It or Full Refund

You approve every design before we build. Don't love it? Full refund. You keep the strategy docs.

On-Time or 20% Off

Miss the deadline by one day? 20% off. We've never paid this out.

We take on all the risk so you don't have to. You literally cannot lose.

Book Your Zero-Risk Call →

We'll build your free mockup before the call — no obligation, no payment

You're probably thinking one of these.

We've heard them all. Tap to see our answer.

Instagram builds awareness but it's terrible at converting strangers into high-ticket clients. People searching Google are actively looking for a PT right now — they're ready to buy, not just browse. A website captures that intent and converts it into booked calls.

This is built for you. Whether you train in-person, online, or hybrid, the system positions you as a premium coach, not a cheap PT. We build programme pages, transformation stories, and booking flows tailored to high-ticket 1-on-1 training.

Your call. Some PTs prefer to qualify first, others prefer transparency. We'll advise based on your price point and strategy — but either way, the site pre-sells your value so price objections drop dramatically.

Site live in 3-5 weeks. Discovery call bookings start immediately once you share the link. SEO brings in organic traffic over 2-3 months. Most PT clients see enquiries jump within 30 days.

The opposite. A cheap-looking Instagram bio link attracts price shoppers. A premium website with transformation results, testimonials, and a structured booking process filters for serious clients who value quality over price.

Limited availability

We only work with one personal trainer per area. Book before your local competitor does.

This isn't a sales pitch. We come prepared.

What you get on the call

A website mockup already built for your business, before you spend a penny
A clear breakdown of what's costing you clients right now
The exact strategy to fix it, whether you work with us or not

You'll leave with a strategy you can use immediately. The call alone is worth hundreds.

Free call
No obligation
UK based
Website mockup included