Book Free Call →
Festival + wedding season. July-August is the busiest booking window of the year.
Lumina
Empty chairs are your biggest expense.

Fill every chair,
every day, on autopilot.

We build websites and booking systems specifically for hair salons. Stop relying on walk-ins and word of mouth. Build a system that keeps your chairs full and your stylists busy.

Book Your Free Strategy Call →

We'll build your free mockup before the call — no obligation, no payment

0%
chair occupancy
0%
fewer no-shows
+£0
per client spend

Sound familiar?

You're great at what you do. But your online presence doesn't show it.

Walk-in traffic is dying and you don't have a reliable way to fill empty slots
You're competing with budget chains like Supercuts on price because clients can't see your value online
Clients Google "hair salon near me" and find the salon down the road that has a better website and more reviews
People get recommended to you, check your Instagram or website, and it doesn't reflect the quality of your work
No-shows and last-minute cancellations are killing your revenue and you have no system to fill those gaps

An empty chair costs you £40-80 per hour in lost revenue. That's up to £500 a day per stylist. Multiply that by a week, a month, a year. The cost of not fixing this is staggering.

But here's what most hair salon businesses don't realise — the fix isn't complicated. It's just specific.

Fix This Now →

We'll build your free mockup before the call — no obligation, no payment

What we build for you

A system that fills your diary while you focus on what you do best.

We build everything a hair salon needs to stay fully booked, attract clients who value quality, and eliminate no-shows.

A premium salon website with portfolio galleries that showcase your stylists' best work
Online booking so clients can book their favourite stylist and time slot 24/7
Automated appointment reminders that slash no-shows by up to 70%
Google ranking strategy for "hair salon near me" and specific service searches
Last-minute availability alerts. empty a slot? Your waitlist gets notified automatically
Review collection that builds your Google reputation and attracts premium clients

Sounds good on paper. But what does it actually look like?

The difference

This is what we fix.

Drag the slider. The left is what most hair salon websites look like. The right is what yours will look like.

yourbusiness.co.uk
www.cutznstylezz.co.uk
CUTZ N STYLEZUNISEX HAIR STUDIO · EST. 2011
Stock photo of model with hair from 2008 — clearly not this salon's work
★ WALK-INS ALWAYS WELCOME!! ★ STUDENT DISCOUNT TUESDAYS!! ★

PRICE LIST

LADIES

Cut & Blow Dry ... £35
Wash & Set ... £20
Full Colour ... £55
Half Head Highlights ... £65
Full Highlights ... £85
Balayage ... £95
Perms ... from £50
Extensions ... POA

GENTS

Dry Cut ... £12
Wash, Cut & Style ... £15
Beard Trim ... £8
Clipper Cut ... £10
Kids Cut (U12) ... £10
OAP Cut ... £10

MEET THE TEAM:

Blurry team photo
Sarah Senior Stylist
Blurry team photo
Jade Colourist
Blurry team photo
Kev Barber
Blurry team photo
Amy Junior
Find us on Facebook! · Next to the chippy on High St
Their website
Your Lumina website

But don't take our word for it. Here's what happened when a real hair salon business made the switch.

A real story

When The Colour Room in Bristol came to us, they were relying on word of mouth and had no real online presence. Within weeks of launching their new system, everything changed.

94% chair occupancy

"We went from 60% booked to 94% within two months. The online booking alone brought in 30+ new clients in the first month because people could book at 11pm when they were thinking about it. No-shows dropped from 15% to under 3% with the automated reminders."

— J.W., Salon Owner

30+ new clients month oneNo-shows down 80%Average spend up £22

So what exactly do you get when you work with us? Let's break it down.

I Want Results Like This →

We'll build your free mockup before the call — no obligation, no payment

Who's behind this

Shivam K — Founder of Lumina

Shivam K.

Founder & Lead Developer, Lumina

I'm not an agency with 50 employees and a sales team. I'm the person who actually builds your website. Every line of code, every design decision, every conversion strategy — that's me.

150+
websites built
£1.8M+
revenue generated for clients
12+
industries served

When you book a call with Lumina, you're talking to me — the person who'll actually build your site. No handoffs, no juniors, no outsourcing. Just someone who's done this 150+ times and knows exactly what works for hair salon businesses.

What's included

Here's everything you're getting.

Premium salon website with stylist portfolios and service menu
£3,500
Online booking system with stylist selection
£2,000
Automated appointment reminders (text + email)
£800
Last-minute availability alert system
£600
Local SEO ("hair salon near me" ranking)
£1,200
Google review automation
£500
Mobile-first speed optimisation
£400
60-day post-launch support
£800
Total value£9,800

You won't pay anywhere near that. Not even a fraction.

We'll talk numbers on the call — but first, we build your mockup for free so you can see exactly what you're getting.

Before you pay anything

We build you a free website mockup before the call so you can see exactly what your site looks like — before paying a single penny.

Still thinking about it? Good. Here's why you have nothing to lose.

Get Started →

We'll build your free mockup before the call — no obligation, no payment

Zero risk

Three guarantees. All the risk is on us.

90-Day Lead Guarantee

Doesn't generate more enquiries in 90 days? We work for free until it does. No cap. No excuses.

Love It or Full Refund

You approve every design before we build. Don't love it? Full refund. You keep the strategy docs.

On-Time or 20% Off

Miss the deadline by one day? 20% off. We've never paid this out.

We take on all the risk so you don't have to. You literally cannot lose.

Book Your Zero-Risk Call →

We'll build your free mockup before the call — no obligation, no payment

You're probably thinking one of these.

We've heard them all. Tap to see our answer.

Great. and we're not replacing that. But here's what happens: someone gets recommended to you, they Google your salon name. If your website is basic or doesn't exist, they compare you to the salon with the stunning website and 200 Google reviews. A great website converts referrals instead of losing them.

One new regular client coming monthly is worth £720-1,440/year. If your website brings in 10 new regulars in the first month. which is conservative. that's £7,200-14,400 in annual revenue from clients who keep coming back. The system pays for itself in weeks, not months.

Perfect. we can integrate with your existing booking system. The website becomes the front door that drives people TO your booking platform, optimised for Google so you show up when people search. You keep your tools, we make them work harder.

Especially if you're independent. The chains have marketing budgets and national SEO. Your advantage is personality, quality, and local trust. A website lets you compete on those strengths instead of being invisible online while chains dominate Google.

Automated text reminders 48h and 2h before appointments reduce no-shows by 60-80%. Some of our salon clients also add deposit requirements through the booking system which virtually eliminates them entirely. This alone saves most salons thousands per year.

Limited availability

We work with one salon per area. Lock in your postcode before a competitor does.

This isn't a sales pitch. We come prepared.

What you get on the call

A website mockup already built for your business, before you spend a penny
A clear breakdown of what's costing you clients right now
The exact strategy to fix it, whether you work with us or not

You'll leave with a strategy you can use immediately. The call alone is worth hundreds.

Free call
No obligation
UK based
Website mockup included

"We went from 60% booked to 94% within two months. The online booking alone brought in 30+ new clients in the first month because people could book at 11pm when they were thinking about it. No-shows dropped from 15% to under 3% with the automated reminders."

J.W., Salon Owner, The Colour Room