Sound familiar?
You're great at what you do. But your online presence doesn't show it.
Every empty session slot costs you £40-80. That's £200-400 a week, £800-1,600 a month, nearly £10,000-20,000 a year in lost income. And you're probably undercharging for the sessions you DO have.
But here's what most fitness instructor businesses don't realise — the fix isn't complicated. It's just specific.
We'll build your free mockup before the call — no obligation, no payment
What we build for you
A system that fills your diary while you focus on what you do best.
We build everything a fitness professional needs to attract premium clients, fill every slot, and charge what they're actually worth.
Sounds good on paper. But what does it actually look like?
The difference
This is what we fix.
Drag the slider. The left is what most fitness instructor websites look like. The right is what yours will look like.
But don't take our word for it. Here's what happened when a real fitness instructor business made the switch.
A real story
When James Carter Fitness in Leeds came to us, they were relying on word of mouth and had no real online presence. Within weeks of launching their new system, everything changed.
"I went from charging £35/session with gaps in my diary to £65/session with a waitlist. The website shows my client transformations and explains my methodology. People arrive at consultations already sold. I went from closing 30% to closing 85% of enquiries. I'm earning more and working fewer hours."
— J.C., Personal Trainer
So what exactly do you get when you work with us? Let's break it down.
We'll build your free mockup before the call — no obligation, no payment
Who's behind this
Shivam K.
Founder & Lead Developer, Lumina
I'm not an agency with 50 employees and a sales team. I'm the person who actually builds your website. Every line of code, every design decision, every conversion strategy — that's me.
When you book a call with Lumina, you're talking to me — the person who'll actually build your site. No handoffs, no juniors, no outsourcing. Just someone who's done this 150+ times and knows exactly what works for fitness instructor businesses.
What's included
Here's everything you're getting.
Before you pay anything
We build you a free website mockup before the call so you can see exactly what your site looks like — before paying a single penny.
Still thinking about it? Good. Here's why you have nothing to lose.
We'll build your free mockup before the call — no obligation, no payment
Zero risk
Three guarantees. All the risk is on us.
90-Day Lead Guarantee
Doesn't generate more enquiries in 90 days? We work for free until it does. No cap. No excuses.
Love It or Full Refund
You approve every design before we build. Don't love it? Full refund. You keep the strategy docs.
On-Time or 20% Off
Miss the deadline by one day? 20% off. We've never paid this out.
We take on all the risk so you don't have to. You literally cannot lose.
We'll build your free mockup before the call — no obligation, no payment
You're probably thinking one of these.
We've heard them all. Tap to see our answer.
Limited availability
We work with one PT per area to avoid conflicts. Lock in your postcode now.
This isn't a sales pitch. We come prepared.
What you get on the call
You'll leave with a strategy you can use immediately. The call alone is worth hundreds.
"I went from charging £35/session with gaps in my diary to £65/session with a waitlist. The website shows my client transformations and explains my methodology. People arrive at consultations already sold. I went from closing 30% to closing 85% of enquiries. I'm earning more and working fewer hours."
J.C., Personal Trainer, James Carter Fitness