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Lumina
London e-commerce brands are leaving millions in revenue on poorly built stores.

E-Commerce Web Design in London

We build high-converting e-commerce websites for London brands that turn browsers into buyers — with the speed, design, and SEO to compete at scale.

Book Your Free Strategy Call →

We'll build your free mockup before the call — no obligation, no payment

0%
revenue increase
0.0%
conversion rate
0%
higher order value

Sound familiar?

You're great at what you do. But your online presence doesn't show it.

Your online store gets traffic but the conversion rate is below 2% — you're leaking revenue
Your e-commerce site loads slowly and customers abandon their carts before checkout
You're on Shopify or WooCommerce but the theme looks generic and doesn't reflect your brand
Your product pages don't rank on Google and you're paying for all your traffic through ads
Mobile shoppers have a terrible experience on your site and you're losing the majority of sales

London's e-commerce market is worth billions, but most online stores convert at less than 2%. A 1% improvement in conversion rate on a £50k/month store means £6,000 extra revenue every single month. Your store is probably leaving that on the table.

But here's what most e-commerce web design london businesses don't realise — the fix isn't complicated. It's just specific.

Fix This Now →

We'll build your free mockup before the call — no obligation, no payment

What we build for you

A system that fills your diary while you focus on what you do best.

We build e-commerce websites engineered for one thing: turning more visitors into paying customers.

Conversion-optimised store design with proven checkout and product page architecture
Lightning-fast performance — sub-2-second load times that reduce cart abandonment
E-commerce SEO that gets your products ranking on Google organically
Mobile-first shopping experience optimised for London's phone-first buyers
AI product recommendations and upsell systems that increase average order value
Analytics and conversion tracking to measure and improve every metric

Sounds good on paper. But what does it actually look like?

The difference

This is what we fix.

Drag the slider. The left is what most e-commerce web design london websites look like. The right is what yours will look like.

But don't take our word for it. Here's what happened when a real e-commerce web design london business made the switch.

A real story

When East London Artisan Co in London came to us, they were relying on word of mouth and had no real online presence. Within weeks of launching their new system, everything changed.

68% increase in online revenue in 60 days

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68% increase in online revenueConversion rate improved from 1.4% to 3.2%Average order value increased by 24%

So what exactly do you get when you work with us? Let's break it down.

I Want Results Like This →

We'll build your free mockup before the call — no obligation, no payment

Who's behind this

Shivam K — Founder of Lumina

Shivam K.

Founder & Lead Developer, Lumina

I'm not an agency with 50 employees and a sales team. I'm the person who actually builds your website. Every line of code, every design decision, every conversion strategy — that's me.

150+
websites built
£1.8M+
revenue generated for clients
12+
industries served

When you book a call with Lumina, you're talking to me — the person who'll actually build your site. No handoffs, no juniors, no outsourcing. Just someone who's done this 150+ times and knows exactly what works for e-commerce web design london businesses.

What's included

Here's everything you're getting.

Custom e-commerce store with conversion-optimised design
£6,000
E-commerce SEO and product page optimisation
£2,000
Performance optimisation for sub-2s load times
£1,500
Mobile shopping experience optimisation
£1,200
AI product recommendations and upsell engine
£1,500
Checkout flow optimisation and cart recovery
£1,000
Analytics, conversion tracking, and reporting
£600
60-day post-launch optimisation and support
£900
Total value£14,700

You won't pay anywhere near that. Not even a fraction.

We'll talk numbers on the call — but first, we build your mockup for free so you can see exactly what you're getting.

Before you pay anything

We build you a free website mockup before the call so you can see exactly what your site looks like — before paying a single penny.

Still thinking about it? Good. Here's why you have nothing to lose.

Get Started →

We'll build your free mockup before the call — no obligation, no payment

Zero risk

Three guarantees. All the risk is on us.

90-Day Lead Guarantee

Doesn't generate more enquiries in 90 days? We work for free until it does. No cap. No excuses.

Love It or Full Refund

You approve every design before we build. Don't love it? Full refund. You keep the strategy docs.

On-Time or 20% Off

Miss the deadline by one day? 20% off. We've never paid this out.

We take on all the risk so you don't have to. You literally cannot lose.

Book Your Zero-Risk Call →

We'll build your free mockup before the call — no obligation, no payment

You're probably thinking one of these.

We've heard them all. Tap to see our answer.

We recommend Shopify for most London brands due to its reliability and scalability, but we also build on WooCommerce and custom solutions depending on your needs.

Absolutely. We audit your current store, identify conversion leaks, and either optimise what you have or rebuild where needed. Sometimes small changes deliver huge revenue gains.

5-8 weeks for most stores, depending on product catalogue size and custom features. We prioritise getting you live and selling as quickly as possible.

We build e-commerce SEO into every store from day one — product pages, collection pages, and blog content all optimised to rank for the searches your customers make.

Yes. We set up automated email flows for abandoned carts, post-purchase follow-ups, and re-engagement — all proven to increase lifetime customer value.

Limited availability

Every day your store underperforms, you're losing revenue to competitors with better-built sites. Let's fix that.

This isn't a sales pitch. We come prepared.

What you get on the call

A website mockup already built for your business, before you spend a penny
A clear breakdown of what's costing you clients right now
The exact strategy to fix it, whether you work with us or not

You'll leave with a strategy you can use immediately. The call alone is worth hundreds.

Free call
No obligation
UK based
Website mockup included